Head of Paid Acquisition

About Prosperity School

Prosperity School helps traders build real skill, real systems, and real consistency through structured curriculum, live daily sessions, and tools built by people who actually trade. We work with people who want a process they can repeat, not a signal to follow.

Everything we do is rooted in real-world experience. We do what we teach. Paid advertising is how most people will first meet us, so the system behind it plays a critical role in who we reach, whether they trust us, and whether they act.

The Role

As Head of Paid Acquisition, your mission is clear. Turn ad spend into a system that acquires new customers profitably, at scale.

You will build this function from scratch and own it end to end, from the audiences we target and the angles we test, to the budget we commit and the economics we hold ourselves to. This is a senior, high-impact role that sits between strategy, creative, and the numbers. You decide who we speak to, what we spend to reach them, how much creative volume a budget actually requires, and what we do with the answer when the data comes back. You will run evergreen traffic into our VSL and webinar funnels, plus major event campaigns every six to twelve weeks on four-to-six week cycles. You operate the system personally first and build a team underneath you as spend scales, and you are measured on one thing above all: whether the acquisition is profitable.

The remit is deliberately built to grow. Whoever does this well will end up owning considerably more of our marketing than paid alone.

What You'll Do

Take us from little paid advertising into significant, profitable paid acquisition, and own that number from the first day to the last.
Lead the paid strategy for our evergreen funnels: which audiences to reach, which angles to test, and how budget is allocated across them.
Plan and run major event and launch campaigns every six to twelve weeks, across four-to-six week campaign cycles, from first impression to close.
Build the creative testing process. Decide how much creative a given spend actually needs, at what cadence, and hold the discipline that makes results repeatable rather than lucky.
Own the funnel economics end to end: CAC, CPL, ROAS, MER, LTV, payback windows, and the relationships between all of them.
Own tracking and attribution properly, including Pixel, CAPI and UTMs, so the numbers you report are the numbers the business can act on.
Work across content, funnel, email and sales, so paid is built into the business rather than bolted onto the side of it.
Hire and lead the team underneath you as spend scales, rather than staying a one-person function forever.

The Ideal Candidate

You think in terms of audiences, economics and payback, not individual clever ads.
You have personally managed millions in paid advertising, ideally between $100k and $500k or more in monthly spend.
You have deep Meta Ads experience and you understand how the platforms actually distribute today, not how they worked two years ago.
You have a proven track record acquiring cold audiences at scale, not just retargeting warm ones.
You come from high-ticket coaching, education, info-product or financial education. That context is the point, not a nice-to-have.
You have scaled VSL funnels and webinar funnels, and you have marketed live events and launches on tight campaign cycles.
You have taken a business from little or no paid advertising into real paid acquisition before. You have done the zero-to-one, not just inherited a working account.
You own the whole customer journey, not just Ads Manager. Your job is profitable customer acquisition, not cheap clicks.
You can show the numbers. Here was the business, here was the spend when you arrived, here is what you changed, here is what you scaled it to, here was the CAC, here was the revenue. Proof of results, not claims.

Requirements

Senior-level experience building and scaling paid acquisition, ideally in direct-response, info-product, or online education environments.
Strong understanding of consumer psychology, customer awareness levels, and direct-response principles.
Ability to translate a budget and a strategy into a concrete production and testing plan.
Fluency with how creative is tested and scaled on Meta, and ideally YouTube and TikTok.
Strong command of CAC, CPL, ROAS, MER, LTV and funnel economics.
Comfort working autonomously in a fast-moving, high-expectation environment.
Strong collaboration skills with content, funnel, email and sales teams.

Relevance beats raw spend. Someone who managed $30M for an ecommerce brand is not more relevant to us than someone who built paid acquisition from $0 to $300k per month for a high-ticket education company. Tell us about the second thing.

Growth and Development

You will work directly with the founders, with real authority over spend, creative direction and testing strategy. There is no layer between you and the decision.

This role is designed for someone who wants ownership, impact, and long-term growth inside a high-performance environment. It is a build-the-function role, not a maintain-the-function one. High performers will gain increased scope, influence, and strategic responsibility as spend scales.

You Shouldn't Apply If

You want a normal 9–5. This role is NOT easy and requires an all-in mentality. We're looking for someone who will put in the work that others won't.
You are a junior or mid-level media buyer looking to learn on our ad spend. This is not that role, and we will not lower the bar to fill the seat.
Your results really belonged to an agency or a team, and you cannot separate what you personally did from what they did.
You have only ever run warm traffic and retargeting.
You want to hand the function to an agency and manage the relationship.
You cannot provide real numbers, case studies or references.
You are married to your ideas or cannot take criticism when the data disagrees with you.
You can't handle stress and pressure with live spend on the line.